Australian Open

Australian Open

Australian Open

icon2 Events

The Challenge

The Melbourne Olympic Park Trust (MOPT) used fabric flags on light poles and flag poles around the MCG, Rod Laver Arena and Hisense arena to brand areas and promote events. With a new major sponsor the MOPT wanted to provide additional options for semi-permanent branding that could be removed during the Australian Open and other major events.

The flags were proving short term and becoming warn after just 3-4 weeks.

The Solution

Bay Media proposed repurposing the existing flag poles and installing BannerSaver brackets and banners on flag poles and light poles throughout the area.

Bay Media worked with MOPT operations and the manufacturers of the flag poles to provide engineering ensuring all safety concerns were addressed.

The unique wind spilling capabilities of BannerSaver™ brackets meant that the flag poles could be repurposed and large double sided vinyl banners could be displayed throughout the area.

The Result

The job was completed onetime and on budget.

The BannerSaver brackets and banners continue to be used for branding Hisense Arena and the Westpac Stadium, being changed for major events throughout the year.

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    Melbourne - HEAD OFFICE

    117/87 Gladstone St, South Melbourne, VIC Australia 3205