Billboards are a proven marketing vehicle for businesses wanting to expand their market reach.
When planning either a single billboard or multiple billboards as a campaign, being clear on your main objectives will help ensure a return on your investment.
Here are a few key factors to take into account.
- Location
Choosing a location that will reach your target audience will pave the way for success. - Simple message
Often the best ads are those where the message is kept simple and easy to read. - Call to action
A great call to action can be as easy as including your web address, location and social media icons. Other effective options could include ‘Sale now on’, ‘New store now open’ or ‘Free offer’.
Billboards work particularly well when they’re seen on a regular basis by your ideal audience. They help promote memorability with your potential clients and can assist you in building brand awareness.
They are also extremely effective when part of a larger marketing strategy. When the same images and branding are shown on billboards, external signage and other printed graphics, they increase the probability of being noticed.
Bay Media are highly experienced in all aspects of the production of professional advertising & promotional signage including billboards and large format signs. Our team can assist from concept to completion. If you have a visual concept, we can turn your idea into reality. Otherwise, our team can design a billboard that will powerfully connect with your customers. And we can also install your billboards if required.
We pride ourselves on delivering the best quality signage possible at competitive prices. Our team employ the latest in digital printing technology and use UV stabilised inks for longevity & thus increased return on investment.
For a free quote & prices or more information on billboards, call our Bay Media team today on: 1300 554 936.
