Effective advertising signage is one of the best ways to improve market visibility and make your business boom. Here are 5 tips to ensure you’re making the most of your opportunities.

1. Identify your premium signage positions
Bay Media help our clients to identify their most profitable signage positions. Each site is unique, and our team are highly skilled in recognising the best positions or locations to achieve a maximum return on investment for each individual business

2. Make your branding memorable
With advertising & promotional signage, having clear, memorable branding that will stick with your target market is a vital aspect to ensure your message hits home. The Bay Media Team can assist with your designs from concept to completion. We have the experience and know-how to attract your ideal demographic.

3. Can you pass the 3-second test?
A great way to check if your signage will work is the 3-second test. If your advertising signs are easily recognisable with a clear strong message that can be identified within a few seconds, they’re more likely to be remembered. By keeping your message simple and using colours that will appeal to your demographic you’ll instantly improve visibility.

4. Create a positive impression
Signage can say a lot about a business so it’s imperative to make a positive first impression. Bay Media pride ourselves on producing all visual marketing materials to an exceptional standard. We employ advanced state-of-the-art technology to manufacture high-quality signs that will not only look striking but stand the test of time.

5. Project a consistent look & feel
Research shows that when businesses replicate a consistent look & feel in their signage across different mediums, it improves memorability for potential clients. An example of a great suite of signage might include: a light-box sign on a building fascia, matching windowfloor & door graphics, an A-frame sign for the sidewalk and an illuminated sign behind a branded reception desk. All items are different but use consistent colours and graphics to enforce the same message and create a strong brand identity.

Bay Media help businesses across Australia with all aspects of visual marketing. We have a very wide range of products on offer including all aspects of building signage, illuminated signs, free-standing signs, billboards, point-of-sale marketing, vehicle graphics & wraps, trade show displays and so much more.

Our clients range from small offices, retail outlets and franchises to event managers, large shopping centres & malls, councils and commercial & residential building developers and we can work with virtually any retail or commercial business Australia wide.

So, no matter whether you are in Sydney, Melbourne, Brisbane, the Gold Coast, Perth, Adelaide, Canberra, Darwin or Hobart or towns & cities in between, for more information or for a free quote, call our Bay Media team today on: 1300 554 936.

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