Stockland Retail Portfolio
The Challenge
Stockland Retail had embarked on a project to sell advertising space in atriums and high-traffic areas throughout their Australian portfolio of shopping centres.
Over 45 locations, both regional and metropolitan, were identified and offered for sale on a monthly basis.
However, the cost of changing banners and the problems involved with this was proving prohibitive to advertisers.
Bay Media were approached to provide a nation-wide solution and standard application for all centres.
The Solution
Bay Media proposed the BannerDrop banner winch.
This discreet unit could be installed in a variety of locations, meeting engineering and aesthetic requirements whilst providing a simple means of installing and removing large format vinyl banners.
Working with Stockland Head Office, Centre Managers, Operations Managers, Engineers and Architects, Bay Media installed over 45 BannerDrop winch units in locations throughout Australia over a
6-week period.
In each location the winches were individually programmed and centre management were given training on how to operate the units.
The Result
Bay Media completed the project installing all winches on time and under budget. The winches continue to be used today, almost
10-years on with great success.
Existing winches have been relocated and new winches continue to be installed in multiple Stockland retail locations.
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